Real Estate Niche

If you could, would you work with your ideal client on every transaction? Over the next few weeks we are going to help you with creating a niche.

A lot of agents avoid developing a niche because they don’t want to “limit” their business. However, creating a niche doesn’t limit your business, but allows you to focus your marketing time and money on your “ideal client.” Establishing your expertise within your niche is not an overnight transformation. While you are building your niche you will continue to work with all clients even though they don’t “fit” your niche. However, in time you will have the ability to only work with your “ideal clients” and refer all other prospects to other agents.

First you must decide what YOUR NICHE will be. Consider the following questions when determining your niche:

• What defines you?
• What are your interests?
• Who do you like working with? Who are your friends?
• Who were your past clients that you enjoyed working with the most?
• What are you doing when you’re not a Realtor?
• Where do you live?

Take some time to think about your niche and remember the greater the passion for your niche the less work you will be doing.

Check out this article for more information
http://www.brokeragentsocial.com/article/485/breaking-down-niche-economics-how-what-where-and-when